ACCOUNTING SERVICES PROMOTIONS

 

Promotion until the end of August, as well as September, October and generally forever! Each client who applies for accounting firm in slough services - a cup of wonderful instant coffee as a GIFT absolutely FREE and as a BONUS - sugar or cream to choose from! I made such a unique offer to a potential client when he asked why we do not have any shares...



And really, why are they not? For the sake of fairness, I note that they are not only now, but in general, over 13 years of work, of course, there have been. After all, if your ad in Yandex.Direct does not contain the word "Promotion" or "Discount", no one will click on it, and if there is such a word, it guarantees success in our country. Like the yellow and red price tags in supermarkets - no one pays attention to what the price was BEFORE the superfood offer. It is enough to reduce the price by 50 kopecks and the counters are empty. It doesn't matter if the product expires in two days.

The situation is identical with discounts for services. People see an advertising slogan and a picture is immediately drawn in their head, how healthy they will save, but the consequences of this savings and the reasons for the Contractor's generosity do not fit into this picture. One of the most common promotions in accounting outsourcing is one month of accounting services for free ... after registration. Those. it is clear, yes, that a newly created company cannot instantly reach a turnover of millions, at least it takes time to open a current account, buy a cash desk, hire employees, etc. By the time it just takes a couple of weeks, and there is already a new month - it's time to pay for support.

Many service accountancy firm in slough departments go further - they offer to keep records for a month or a quarter at half price. However, in 99 cases out of 100 such an ad says in small print under an asterisk * When concluding a contract for a year. This means that the customer will sign the contract with sanctions for its early termination. If we were talking about a familiar trusted accounting firm, there is one conversation, but such shares are usually offered not to old, but to new clients. I would not recommend concluding such agreements without the right to early termination with unfamiliar accounting companies. You can simply not work well with the organization as a whole or with the accountant you will be assigned, in particular. Meetings and acquaintances before the conclusion of the contract will not help here - it is impossible to understand how this or that consulting firm will fulfill its duties,

I do not want to say that the condition of non-termination of the contract is necessarily a deception. Not at all, so outsourcing companies are trying to hedge themselves, to get a guarantee that they worked for free for a reason. For example, we sometimes offer free restoration of accounting, provided that the contract is not terminated. Those. if we explain to a new client that there are serious problems in the accounting and it will be impossible to continue working normally until they are solved, and the client is not ready to pay for this, then if the volume of work is not very large, we offer a non-termination option. Because for us, as for many accounting firms, each client is valuable and we are ready to perform additional work free of charge so that this client would come to us and serve with us, but we are not ready to do charity work and restore the accounting for free

Serving accountants near me are ready to do some work for free in their unique offers and without any additional conditions. For example, to do a database audit or a free express check of accounting. The main thing is to write it in large text next to the word ACTION, and that other companies also do it for free, not all potential customers know.

In short, the fantasy in accounting marketing is as limitless as in supermarkets. Customers just need to be more careful so that later they do not have to demand a refund at the checkout for dumplings, which cost 200 rubles for the promotion, and they were punched in the check for 400.

 

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